Russell Simmons Wants To Bring Bling Back To African Diamond Industry

I guess since Russell Simmons is HipHop i gone post this

Simmons, who works with popular jeweler DeBeers on his own line of jewelry, has high hopes that the trade can be redirected in order to better benefit the people of Africa.

"I'm making a lot of money by selling diamonds," Simmons told the New York Daily News. "I want to give my money back to the people in Africa. We're starting the Diamond Empowerment Fund to teach Africans how to cut and polish diamonds on the continent, instead of taking the diamonds out. We want more of the black Africans to become executives. The diamond industry should be the leader of African empowerment."

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